John West

CEO/Founder & Captain

  • Founder of 2 Start-ups, incl. one funded by Kleiner Perkins
  • 0 – $35,000,000 in 2 years with 280 staff
  • KPMG Entrepreneur of the Year Chicago

Anders Stubkjaer


  • CFO of $0 - $700,000,000 Companies
  • COO/CFO of a Power Sports Company
  • CPA; MBA

Dr. W.T. (Britt) Cobb

Power Train Engineering

Small engine and emission expert

Bob Talley

Director of IS

ERP systems expert; Website Management

Beatrice Davis

Branding and Social Media Consultant

  • President of Sassy B. Worldwide
  • Social Media, Promotions and Events Manager
  • Worked with many celebrities

Mike Cubberly

Director of Marketing

Wanted to be an astronaut, figured out he was better at marketing - he switched gears. His love for action sports propelled him into this role and the thrill will keep him here.