Competition

Competition

For the “thrill seekers”, the BomBoard, Portable Action Watercraft, will compete somewhat against:

  • wakeboards
  • kiteboards
  • stand-up, personal watercrafts
  • flyboards

For “chill seekers”, the BomBoard, Portable Action Watercraft, will complement more than compete against:

  • traditional, sit-down, personal watercrafts
  • powerboats

We’ve found that the good portion of our customers will be the ones who do not have the transport options and disposable income to consider larger traditional watercrafts and/or board water sports.

For these customers, who were never considering a watercraft in the first place, the BomBoard will compete against a multitude of other discretionary spend alternatives:

  • smaller motorcycles/dirtbikes
  • higher-end mountain bikes
  • other sports related expenses

Speed Comparison

BomBoard is as fast as the base Spark, the Spark HO with 3 riders and stand-up, personal watercrafts.

speed_comparison_graph

bomboard_talk

We estimate that over 70% of all registered personal watercrafts (PWCs) and 40% of the 2014 models have a maximum speed of 40-50 mph with one rider.

Sea-Doo Yamaha Kawasaki
US Market Share 48% 42% 10%
Est. 2012 Retail value $223 M  $186 M  $53 M
Est. 2012 Units 18,480  15,785  3,850
Avg. 2014 Retail Price  12,066  12,566  14,599
Parent  BRP  Yamaha  Kawasaki
% of Parent Revenue 6% 4% 0.4%
Number of Models 18 12 8
Retail Price Range  $5,000 – 17,000  $8,000 – 15,400  $9,700 – 18,000
Engine Sizes 1503 cc
900 cc
1812 cc
1052 cc
 1498 cc
HP Ranges 60 – 255 110 – 235 160 – 310

Competitor Comparisons

BomBoard is in a price and weight class by itself!

Slide31(1)

The BomBoard’s power to weight ratio is higher than any competitor priced below $11,000!

Slide32(1)

BomBoard versus Traditional PWC Comparison Chart

PWC Model Comparison

Price
Dry Weight (lbs.)
Curb Weight (lbs.)
Length (Inches)
Width (Inches)
Engine Size (cc)
Horse Power
Power to Curb Weight Ratio
Fuel Cap. (gallons)
BomBoard
BomBoard  $3,495
150
166
88
35
    250
34
     0.20
3.0
Sea-Doo
Spark – 2 seater  $4,999
406
 449
110
46
    900
60
     0.13
7.9
Spark HO – 3 seater  $6,500
421
 464
120
46
    900
90
     0.19
 7.9
GTS 130  $8,199
783
 869
133
48
 1,503
130
     0.15
 15.9
GTI 130  $9,499
791
877
133
48
 1,503
130
     0.15
 15.9
GTI SE 130  $9,999
791
877
133
48
 1,503
130
     0.15
 15.9
GTI SE 155  $11,099
791
877
133
48
 1,503
155
     0.18
 15.9
Wake 155  $11,699
800
 886
133
48
 1,503
155
     0.17
 15.9
GTR 215  $11,899
800
886
133
48
 1,503
215
     0.24
 15.9
GTI Limited 155  $12,099
791
877
133
48
 1,503
155
     0.18
 15.9
GTX155  $12,199
818
904
139
48
 1,503
155
     0.17
 15.9
GTX S 155  $13,199
961
 1,061
139
48
 1,503
155
     0.15
 18.6
RXT 260  $13,799
827
927
139
48
 1,503
255
     0.27
 18.6
Wake Pro 215  $14,199
836
936
139
48
 1,503
215
     0.23
 18.6
GTX limited 215  $14,499
827
913
139
48
 1,503
215
     0.24
 15.9
RXT-X 260  $14,799
836
936
139
48
 1,503
255
     0.27
 18.6
RXP-X 260  $14,999
811
897
131
48
 1,503
255
     0.28
 15.9
RXT-X aS 260  $16,499
977
1,077
139
48
 1,503
255
     0.24
 18.6
GTX Limited iS 260  $16,999
983
1,083
139
48
 1,503
255
     0.24
 18.6
Yamaha
VX Sport  $7,999
736
836
127
46
 1,052
110
     0.13
 18.5
VX Deluxe  $9,499
681
781
129
46
 1,052
110
     0.14
 18.5
VX Cruiser  $9,799
686
786
129
46
 1,052
110
     0.14
 18.5
VXS  $11,399
721
821
127
46
 1,812
180
     0.22
 18.5
VXR  $11,699
728
828
129
46
 1,812
180
     0.22
 18.5
FX HO  $12,899
822
922
140
48
 1,812
180
     0.20
 18.5
FX Cruiser HO  $13,399
825
925
140
48
 1,812
180
     0.19
 18.5
FX SHO  $14,399
851
951
140
48
 1,812
235
     0.25
 18.5
FZR  $14,499
827
927
133
48
 1,812
235
     0.25
 18.5
FX SVHO  $14,799
873
973
140
48
 1,812
235
     0.24
 18.5
FX Cruiser SHO  $14,999
853
953
140
48
 1,812
235
     0.25
 18.5
FX Cruiser SVHO  $15,399
875
975
140
48
 1,812
235
     0.24
 18.5
Kawasaki
STX – 15F  $9,699
755
844
123
47
 1,498
160
     0.19
 16.4
Ultra LX  $11,199
822
933
133
47
 1,498
160
     0.17
 20.6
Ultra 300X  $14,999
930
1,041
133
47
 1,498
300
     0.29
 20.6
Ultra 310X  $15,299
941
1,052
133
47
 1,498
310
     0.29
 20.6
Ultra 300LX  $15,499
930
1,041
133
47
 1,498
300
     0.29
 20.6
Ultra 310X SE  $15,799
941
1,052
133
47
1,498
310
     0.29
 20.6
Ultra 310R  $16,299
937
1,048
133
47
1,498
300
     0.29
 20.6
Ultra 310LX  $17,999
963
1,074
133
47
1,498
310
     0.29
 20.6