Market Size

Market Research by UW Whitewater

"The market potential is much larger than any product that we have ever seen during my 10 years at the university”

Traditional PWC US Market

New plus used PWC market:

$1360000000

New PWC retail market in 2015

$610000000

  • 54,000 New PWCs
  • Average price of $11,300

Used PWC market in 2015

$750000000

  • Est. 150,000 units
  • 1,286,000 registered PWCs
  • 207,000 new units peak year

BomBoard Third Year Projection

  • $102,000,000 = 8% revenue market share
  • 30,000 units = 15% unit market share

While it is possible to achieve these numbers from the traditional markets, the company expects 80-90% of its sales to be to non-traditional buyers who weren't considering buying a watercraft resulting in growing the total market

Target Market

  • Wake Boarders3.3 million
  • Surfers/Body Boarders5.4_million
  • Kite Boarders1.3_million
  • Skateboarders12_million
  • Snowboarders8_million
  • BMX / Mountain Bikers8.6_million

Secondary Market

Owners Of:

  • 1.3 Million PWC Owners
  • 9.9 Million Power Boat Owners
  • 5.5 Million Waterfront Properties

Watersport enthusiasts looking for transportable & affordable alternative

  • 10+ Million Adult PWC Riders
  • 80+ Million Boating Participants

Affordability Grows the Market Size - Sea-Doo Spark Example

Sea-Doo introduced a new, lower cost PWC in the fall of 2013

  • Base 60 hp version @ $5,199 – slightly slower than BomBoard
  • 90 hp version @ $6,500 with a few options
  • Still requires a trailer
  • Next cheapest Sea-Doo option: $8,199

Sea-Doo pre-sold it’s first year Spark production capacity to its dealers

  • $65+ million first year revenue
  • 80% in more expensive 90 hp version

Spark was the main cause to grow the market in 2014 & 2015

  • Half expected from younger buyers that couldn’t afford more expensive options
  • Half expected to cannibalize sale of existing jet skis, but to also bring new customers into the showrooms

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